SEARCH ENGINE OPTIMISATION
A website must look good and be easy to use for both customers and search engine robots...
Website optimisation for search engines
Being listed and found within search engine results doesn't just happen! Effective search engine optimisation or SEO takes thought, analysis, effort and much time.
A good web design company, such as WebSight Solutions, builds a website not just to look nice to humans but also to search engine robots. Exisiting websites can be optimised too.
WebSight Solutions provides a complete SEO service including keyword analysis, on-page and off-page optimisation, link building, social media campaigns, local search optimisation and pay per click advertising.
On-Site Search Engine Optimisation
Each website must be optimised both with coding and content for the best search engine rankings. For example the page elements that require optimising include using keywords in headings, alternative text tags for images, the words that are used in links as well as meta tags.
SEO Keyword Analysis Research
Each website must be optimised with both coding and the content for the best search engine rankings.
Keyword analysis and research must be completed first to understand what search terms visitors will use to find the site.
Social Media Marketing
Networking with clients and potential clients by social media such as Facebook, Twitter, YouTube, Google+ as well as others, is a critical aspect of marketing a website. It not only encourages strong interaction with clients, builds your brand and also gives the search engines the indication that your website is important.
The competition for the first page of a search engine such as Google is extremely high. So, many companies target search terms that include local terms or places.
This website for example is optimised for the terms such as "website design kettering" as it is unrealisitic to compete under the search term "website design".
What is Search Engine Optimisation or SEO?
It is easy enough to tell a search engine that your website exists and for it to index your site. The problem is being found in the search results by people searching for your products and services.
SEO is the terms used to encompass several different services to help optimise a website so that the search engines know with which keywords or search terms to show your website.
Do you want to get more traffic to your website?
For more information or an SEO consultation please email or call 01536 609010.